1. An Ideal Customer Persona
In order to grow you need to know who you want to attract, the symptoms they have and the benefits they desire so you can determine what to say, where to say it and how often.
2. Work Standards
Once you know what customers want, you need to document the processes you use to create that value, defining what you will do and why it’s important so you can focus on how to do it better.
3. A One Page Business Model
Plans are useless, but planning is priceless. A one page business model outlines how you monetize work so everyone knows you mean business.
4. A Culture Check
Your culture is the personality of your business. It serves as the conscience of your workforce and helps them make the right decision when nobody’s watching. Define your values, beliefs and non-negotiables.
5. A Leadership System
Your leadership system ensures everyone has the same opportunity to grow. A great leader has a great team behind them.
6. A Growth Strategy
If you don’t know where you’re going any road will take you there. A simple, easy to understand growth strategy makes sure everyone is going in the same direction.
7. A Visual Scoreboard
A scoreboard that let’s everyone know if you are winning or losing in 5 seconds or less illustrates the impact of activity so workers can shift resources before it’s too late.